In this new episode of Our Talents, Our DNA, we meet Marinela, who leads our EMEA Field Marketing team.

When Marinela joined SOPHiA GENETICS four years ago, she already knew our technology from her previous experience in diagnostics and genomics. In fact, it was one of the reasons she wanted to join. What she didn’t know yet was the people behind it and that quickly became one of the things she valued most.

Her role has changed a lot since then. She started in global product marketing before moving closer to the field and our customers. Today, she leads teams across Field Marketing, Sales Development, Marketing Communications and Events, while staying closely connected to users across EMEA.

For Marinela, that connection matters a lot. Marketing starts with understanding who you are doing something for, what they need and why they should care.

She also speaks openly about stepping outside her comfort zone, what the pandemic taught her about resilience, and why her four years at SOPHiA have helped her grow both professionally and personally.

🎥 Watch the full episode to hear Marinela’s story and discover what continues to keep her curious and motivated after four years at SOPHiA GENETICS.